__ high-quality videography __
A product video is a video that shows off your product features and how it works. This is a great tool to use for product marketing. Product videos are excellent marketing tools and can be shared on social media, embedded on blogs and landing pages, or sent to clients via email during a sales pitch.
Product videos are known to increase conversions by better helping people understand your product in a quick and digestible way. Also, having product videos gives you an extra chance of online ranking, especially if none of your competition is using video in their stores and for their products.
A product video is a demonstration showcasing the product. Conversely, a product marketing video showcases the product through a marketing lens, connecting consumer problems with the solutions provided by said product. Product video marketing may focus on social proof from happy customers or highlight interesting features that can simplify the user pain points. The idea is to create a connection with the viewer.
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